Home / Higher education / RANEPA Bachelor / Business Digitalization and E-Commerce

Business Digitalization and E-Commerce

Training highly qualified specialists in digital business transformation, e-commerce, Internet marketing and Web design, able to analyze big data, as well as create and maintain information systems that support e-commerce

Program key features

The uniqueness of the program

Integration of acquired competencies on digital tools with commercial activities:
- creation and use of databases and information resources;
- business activities for the sale of goods and the provision of services, carried out by means of digital technologies;
analytical and marketing activities related to Internet trading and Internet marketing tools;
- trade and technological, organizational and managerial, research, design, logistics activities digital business and E-commerce.

Demand for graduates

Graduates are in demand in economic sectors where there is a possibility of digital transformation of e-commerce: online stores and trade, production and sales organizations, foreign trade organizations, marketplaces, digital agencies, marketing agencies, etc.

Current set of disciplines

"Digital platforms", "Technologies of digital transformation of the organization", "Digital finance of the organization", "Supply chain management 4.0", "Technologies of digital purchases", "Digital security", "Electronic commerce / E-Commerce", "Digital marketing", "Digital design", "Digital communications in trade", "Digital forms and sales methods"; "Internet advertising", "Data analysis technologies", "Digitalization of transport business", etc.

Practice orientation

Modern forms of education:
- application of Blended Learning technology;
- Pilot Business Incubator at the European Center (HUB) for Digital Economy and Logistics Systems;
- field seminars to study the "best foreign practices";
- business games, master classes, case studies, trainings, hackathons;
- practitioners from among middle and top managers of specialized organizations

Professions of Program Graduates

Specialist in the Implementation of Information Systems in Electronic Commerce

Sales Planning and Forecasting Manager

Internet Marketing Specialist

Information Resource Manager

Internet Sales Manager

Demand Planner

Marketing Analyst

Business analyst

Content manager

E-commerce market requires more qualified personnel every day

Alexander Revutsky

Lecturer in undergraduate programs

Acquired competencies

Application of digital technologies and technologies for managing the digital transformation of an organization

Ability to apply modern methods of consumer behavior analysis

Knowledge of risk management and change management tools in e-commerce

WEB design and SEO

Flexible project management in e-commerce

Knowledge of database-driven digital marketing

Creation and use of databases and information resources

Setting up end-to-end analytics and building a sales funnel

Ability to negotiate with internal and external clients

Skills in modeling and analyzing business processes based on modern digital technologies

Program Administration

Our specialists will advise you on admissions: they will help you decide on the specialization of study and will tell you about the requirements for submitting documents to the admissions committee.

Svetlana Khmelnitskaya

PhD in Economics, Associate Professor, Director of Undergraduate Programs of GSCM RANEPA, Associate Professor of the Department of International Commerce, Academic Director of the Master's Programs "Management of Logistics Systems and Processes" and "Supply Chain Management & Global Logistics University of London"

Maria Shulaeva

Deputy Director of Undergraduate Programs for Academic Work, Executive Secretary of the GSCM RANEPA Admissions Subcommittee

Artem Shaposhnikov

PhD in Economics, Senior Lecturer at the Department of International Commerce at GSCM RANEPA, Academic Supervisor of the Bachelor's Program "Digitalization of Business and Electronic Commerce", General Director of SNEGIR SOFT LLC (a subsidiary of Rosneft), financier, marketer, CRM expert

Elena Zavorina

PhD, Senior Lecturer, Department of Company Management of GSCM RANEPA

Sofiko Demuria

Leading Specialist of the Undergraduate Directorate of GSCM RANEPA

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Contacts

Address

82 Prospekt Vernadskogo, building 4, office 500-500a (5th floor), Moscow, 119571

Contacts

Telephone:

+7 (495) 564-84-67

Telephone:

+7 (905) 788-22-55

Telephone:

+7 (495) 937-02-99

Email:

bakalavr-emba@ranepa.ru

Opening hours:

Mon-Fri from 10:00 to 19:00

Business Digitalization and E-Commerce

Sign up for the program

Program key features

Professions of Program Graduates

Acquired competencies

Program Administration

Contact me

Contacts