Training highly qualified specialists in digital business transformation, e-commerce, Internet marketing and Web design, able to analyze big data, as well as create and maintain information systems that support e-commerceSign up (for the program)
Integration of acquired competencies on digital tools with commercial activities:
- creation and use of databases and information resources;
- business activities for the sale of goods and the provision of services, carried out by means of digital technologies;
analytical and marketing activities related to Internet trading and Internet marketing tools;
- trade and technological, organizational and managerial, research, design, logistics activities digital business and E-commerce.
Graduates are in demand in economic sectors where there is a possibility of digital transformation of e-commerce: online stores and trade, production and sales organizations, foreign trade organizations, marketplaces, digital agencies, marketing agencies, etc.
"Digital platforms", "Technologies of digital transformation of the organization", "Digital finance of the organization", "Supply chain management 4.0", "Technologies of digital purchases", "Digital security", "Electronic commerce / E-Commerce", "Digital marketing", "Digital design", "Digital communications in trade", "Digital forms and sales methods"; "Internet advertising", "Data analysis technologies", "Digitalization of transport business", etc.
Modern forms of education:
- application of Blended Learning technology;
- Pilot Business Incubator at the European Center (HUB) for Digital Economy and Logistics Systems;
- field seminars to study the "best foreign practices";
- business games, master classes, case studies, trainings, hackathons;
- practitioners from among middle and top managers of specialized organizations
Академик РАН, научный руководитель программы DBA, д.э.н. Академик РАН, научный руководитель программы DBA, д.э.н.